Acclaimed tech reporter, Alex Kantrowitz, gives a fascinating insight into the inner workings of the Tech Titans —Amazon, Google and Facebook, playing with the Amazon mantra of ‘Day One’— code for inventing like a startup, with little regard for legacy and prioritizing reinvention over tradition and collaboration over ownership.

Through 130 interviews with insiders, from Mark Zuckerberg to hourly workers, Always Day One shows the way forward for everyone who wants to compete with–and beat–the titans!

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“Day One” is everywhere at Amazon. It’s the name of a key building, it’s the title of the company’s blog, and it’s a recurring theme in Bezos’s annual letter to shareholders. And though it’s tempting to read it as an order to work ceaselessly, particularly at the notoriously hard- charging Amazon, its meaning runs deeper.

“Day One” at Amazon is code for inventing like a startup, with little regard for legacy. It’s an acknowledgment that competitors today can create new products at record speeds— thanks to advances in artificial intelligence and cloud computing especially— so you might as well build for the future, even at the present’s expense. It’s a departure from how corporate giants like GM and Exxon once ruled our economy: by developing core advantages, hunkering down, and defending them at all costs. Getting fat on existing businesses is no longer an option. In the 1920s, the average life expectancy of a Fortune 500 company was sixty- seven years. By 2015, it was fifteen. What does Day Two look like? It looks a lot like death. From its origins as an online bookseller, Amazon has lived its Day One mantra, inventing new businesses with abandon, with a near-complete disregard for how they might challenge its existing revenue streams. The company remains a bookseller, but it’s also a clearinghouse for almost every imaginable product, a thriving third party marketplace, a world- class fulfillment operation, an Academy Award–winning movie studio, a grocer, a cloud services provider, a voice- computing operating system, a hardware manufacturer, and a robotics company. After each successful invention, Amazon returns to Day One and figures out what’s next.

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Find out more about the secrets behind the tech giants’ sustainable success, in Always Day One.